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Introducing 'Unearth'

 It’s time to shake off the last of winter and welcome a fresh new look. We are so very excited this week to be able to bring to you our new chapter of our journey – Unearth.

Every concept has a foundation. It is born from an idea, an inspiration or a feeling. In architecture, literature, art or business there has to be a trigger, a starting point from which a concept flows.

We have taken a different path this season. Clean lines and smooth cool colours contrast wonderfully against crumpled and jagged textures taken directly from nature. Brilliant crystals and agates gave us the palette of bright blues, cadmium yellow, crisp white and rosewater tints with stunning metallic highlights that can be seen throughout the range.

We embrace the metallic trend this season with new classics like our Tresko Clog and Metallisk leather range. Crushed stone inspired a new finish for some of our leather and gave way to the Krolle and Solna pieces.

This season’s apparel focuses on a well balanced range of fabrics in subtle hues all designed to be layering staples. Our oversized Kimono Shirt and Sheer Stepped Top will especially be easy ‘go to’ pieces throughout the season.

With blue tones taking centre stage, we have crafted the perfect denim jeans to take you from winter through to spring. The Oslo Denim Jean and the Sunday Denim Shirt are our take on classic men’s tailoring blended with contemporary casualness.

You will see old favourites back with a fresh new twist like our Panel Top and Dress and our Tank Dress and Top in a new original Elk gemstone print. Must haves for this in-between weather that spring often brings.

This collection is a bold new direction for us. We hope you love our latest offering as much as we have loved crafting it for you. The collection is now available in independent Elk stockists across the United States and Canada, as well as online.

Be inspired to unearth your own summer story.

The Elk team x 

19 February 2016


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