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ELK has cultivated a work environment in which our employees are constantly challenged to do their best. Through a creative approach, ELK has created a strong brand identity, and we nurture this quality in others by employing people who share our keen interest in design, our love of nature and simplicity and our commitment to ethical and sustainable business. Just as each piece in our range is carefully created; we seek out individuals to work at ELK who can bring their own life experience and inspired ideas to our company.

In return, ELK offers a unique workplace and conducts induction and product training. We encourage our employees to integrate ELK product into their lives outside of work through offering product discounts. Staff members are informed about ELK products – from the design process, through the materials used-to craftsmanship and traditional skills utilised in making them– and are confident communicating about ELK to others.

ELK supports employees' involvement in activities outside of work, whether it be to study, artistic pursuits or volunteer work.

Meet the team that make up Elk https://youtu.be/ZYiO5sklO_4

Full-Time Content Writer & Creator

REPORTING TO: Senior Marketing & Communications Manager

ROLE DESCRIPTION:

The role of the Content Writer & Creator is to capture the world of ELK in a visual and written form to deliver a consistent, engaging and on-brand tone of voice to share across all relevant consumer, customer and stakeholder channels.

As the Content Writer & Creator, you will have a passion for visual storytelling and copywriting combined with an in-depth understanding of social media. This role is responsible for creating a consistent brand narrative and visual content that communicates activities within the ELK Planning Calendar as well as ad hoc opportunities to amplify the brand story within the local and international marketplace.

Essential to this role is a focus on ensuring all activities align with and promote the ELK brand to build equity and audience engagement. This role acts as an ELK brand ambassador and is responsible for ensuring the ELK Brand Guidelines are implemented across all brand touch points.
This role will require after-hours work in order to capture content at ELK events and activations.

KEY RESPONSIBILITIES:

  • Understand and implement the ELK brand guidelines, tone of voice and visual identity to create relevant, engaging written and visual social content across all marketing channels to present a cohesive and aspirational image.
  • Demonstrate this understanding through an exemplary level of written expression, consistent visual storytelling and the ability to identify and capture opportunities for content creation.
  • Produce compelling written and visual content including but not limited to: social media, website product descriptions, website content, social posts, brochures, sales information, long and short video content, product labelling and design initiatives, presentations, stakeholder interviews, internal communication, EDM campaigns and other content as required.
  • Support the marketing, online and wholesale teams in the creation of brand content, social media activations, events, PR opportunities, online opportunities and brand activities.
  • Attend ELK events and activations to capture content for social media channels.

Written & Visual Content Creation

  • Proactively identify opportunities to showcase the ELK brand & lifestyle by capturing content in the ELK head office, ELK stores, ELK and Wholesaler events and other brand-related activities.
  • Manage the ELK Photography studio and coordinate all planned and ad hoc photography requirements.
  • Working with the Online Manager and ELK Design Team, write online product descriptions ensuring accuracy, consistency of brand voice and SEO optimisation. Integrate feedback from customers, relevant departments and industry best practise to ensure copy evolves as required.
  • Under direction from the Senior Marketing & Communications Manager and Marketing & Content Producer, create written content for all ELK marketing activities and social posts.
  • Work with the Senior Marketing & Communications Manager and Graphic Designer to develop written content that is consistent with and relevant to visual content.
  • Ensure brand guidelines and tone of voice are adhered to and applied consistently across all touch points.
  • Work with the Ethics and Sustainability Coordinator and other ELK team members as required, to revise copy to align with the ELK brand voice.
  • Update and implement ELK approved words, grammar and expressions through management of the ‘ELK Words Checklist’ Google document.

PR Services & Marketing Collateral

  • Organise product samples for social and e-commerce shoots in partnership with the Marketing & Content Producer and Online Manager.
  • Manage the ELK office PR samples to maximise local media, influencer and social opportunities.
  • Provide the PR Agency with their seasonal PR samples and related collateral including a digital edit of the catalogue and any additional promotional materials.
  • Under direction from the Marketing & Content Producer, organise the distribution of all marketing related materials and tools required to support marketing activities (samples, PR agency needs, wholesale event materials, ELK retail events, international markets, Sales Agents, retail promotional flyers, door signage as well as event materials).

Marketing Reports & Insights

  • In collaboration with the Marketing & Content Producer, monitor the response to content to proactively evolve content that generates optimal engagement.
  • Contribute to the Marketing & Content Producers reports any social media insights and feedback to recommend ongoing improvements.
  • Be aware of any social media trends and consumer behaviour and report on new developments, opportunities and competitor activity.

Cross-Functional Integration

  • Liaise with key areas of the business for brand cohesion and social marketing opportunities.

KPI’S

  • Written and visual content to contribute to increased engagement, followers and online traffic across all relevant ELK social channels.
  • Consistent and clear ELK brand narrative across all consumer touch points.

The ideal candidate will have:

  • A passion for creativity and the written word with a Diploma or Degree in Journalism, Creative Writing, Media and Communications or similar.
  • Excellent written and verbal communication skills with an acute understanding of brand identity and tone with a demonstrated ability to translate this through the written word and visual imagery to the target audience.
  • Natural ability and demonstrated experience creating a brand narrative through brand visuals and written storytelling using photography/video / social.
  • Experience in the creation of sales focused website content in-line with SEO best practices.
  • Experience writing newsletters, blog posts or other external communications.
  • Experience working with social analytics and a thorough understanding of business marketing tools used to optimise social media.
  • Passionate about social media trends and developments, and knows how to manage social media activity accordingly.
  • Takes initiative and has an outgoing and sociable personality.
  • Passionate about sustainability and ethical practices.
  • Possesses good time management, can work quickly and efficiently with multiple deadlines.
  • Skilled in the use of Adobe Indesign, Illustrator and Photoshop.
  • Happy to work out of hours and loves the opportunity to participate and capture brand content whenever an opportunity arises.
  •  Minimum 1-year experience in a similar role . 

Please send applications to jobs@elkthelabel.com by Monday 6th of August and title the e-mail "Content Writer & Creator". Please include a cover letter and CV. 

Little Collins Store

182 Little Collins St, Melbourne,
Victoria, 3000, Australia

P: +61 3 8609 1247

Trading Hours
Monday to Thursday 10am - 6pm
Friday 10am - 7pm
Saturday 10am - 5pm
Sunday 11am - 4pm

Preston Store

395 Plenty Road, Preston,
Victoria, 3072, Australia

P: +61 3 9478 1800

Trading Hours
Monday to Friday 10am - 6pm
Saturday 10am - 5pm
Sunday Closed

Head Office

395 Plenty Road, Preston,
Victoria, 3072, Australia

P: +61 3 9478 1800
F: +61 3 9478 8864

Office Hours
Monday to Friday 9am - 5pm
Saturday & Sunday Closed
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customerservice@elkaccessories.com.au P: +61 3 9478 1800 395 Plenty Road, Preston, Victoria 3072, Australia