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Elk Story

Home  >  Elk Story

Established in 2004 Elk is proudly based in Melbourne, Australia. The label designs original, contemporary fashion, accessories, hand crafted leather goods and footwear.

Led by founders Marnie and Adam, the Elk team have an incredible passion for Australian design and independent fashion. Bi annual collections focus on seasonal colours - always in natural hues. Created with a unique aesthetic of stylish simplicity using fine quality raw materials sourced from all over the world.

Elk's strong design and un wavering commitment to working with small manufacturers across the globe whose traditional skills and techniques guarantee authentic, high quality production result in new and exciting ranges each season.

Research and travel uncover new crafts, inspires new designs and sets new trend directions for each collection. Inspiration is drawn from diverse sources such as woodland areas, art, music and vintage design influencing colours, shapes, styles and fabrication.

Elk has an incredible global reach with products available through independent retailers in over 20 different countries reaching as far as Finland.

Marnie "Elk is undeniably Australian. We design statement accessories and fashion that is easy to wear, comfortable, affordable and instantly recognisable ... we believe in only wearing what you really love".

Elk has a strong ethical foundation. As a family owned and operated business, there is the greatest respect for all that work within and for the business. All manufacturers are visited numerous times each year and working conditions, company ethics, workers rights and workplace safety are assessed prior to any work taking place. Transparency and honesty are fundamental values upheld across the entire supply chain.

Please refer to our Ethical section for more information and to read about some of our makers.


As a diverse business, we have a philanthropic and charitable association with a number of organisations. As part of our philosophy of ensuring that our business has a positive impact on those that work with and for us, we make sure that we give back where we can.

This is an ongoing journey where new and exciting initiatives are introduced seasonally or we see an opportunity. Below are some of the things that Elk is involved in.

UNICEF - Elk is proud to be a Platinum Champion for Children. Funds raised since 2011 through a donation matching initiative are vital to support programmes operating all over the World protecting and supporting vulnerable children. Through an online and retail voluntary donation scheme, we match the amount of every consumer donation made. We have been working closely with Unicef Australia recently to brainstorm other ways in which small and medium business' like Elk can get on board to raise funds and awareness.

GO GREEN - Elk is a member of the Go Green organisation ensuring all timber is sourced from sustainable plantations. Every timber article of jewellery has been made using these raw materials by a small, family owned and operated factory in the Philippines.

FITTED FOR WORK - We have recently partnered with the wonderful organisation Fitted For Work who "help women experiencing adversity break through barriers to get and keep work". To assist them in their program we donate apparel which can be passed onto their members at no cost through their outfitting program. "For many women, the first step to getting work is simply having a suitable outfit to wear to interviews. This program aims to help women experiencing disadvantage secure sustainable employment".

LOCAL COMMUNITY INITIATIVES - We have an enormous respect for the efforts that local public schools, kindergartens and community groups go to in order to raise funds to run and improve their facilities and programmes. We donate on average 200 items a year which go towards small initiatives. We are happy to assist in any individual efforts.

INTERNAL CONSUMABLE & ENERGY POLICY - we have recently engaged the Elk crew to jointly devise a plan to make the Elk operation more sustainable and environmentally friendly. All consumables for the office, warehouse and packaging by the end of May 2017 will be sourced from organisations such as CERES or replaced with better, greener alternatives. Currently, all soft plastics are recycled locally, paper and card products are recycled through a local operator, all bubble wraps are bio degradable and general co mingled recycling stations are throughout.

We are currently investigating alternative energy sources for all buildings and have replaced all light globes with energy efficient alternatives. Where possible we choose to sea freight all bulk products as a better option with fewer carbon emissions.

GREEN DRY CLEANING - any dry cleaning we undertake is outsourced through green laundry Laundry Box who collect garments in low emission vans and process the pieces in organic, bio degradable and environmentally friendly cleaning solutions. Their facilities have processes to limit the power and water consumption.

AUSTRALIAN FASHION CHAMBER – Elk is a proud member of the Australian Fashion Chamber. Marnie and the Elk team shares the philosophy of the AFC to strengthen, promote and develop Australian fashion to support and build success locally and internationally. 


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